When New York Yankees slugger Alex Rodriquez was approaching his 600th career home run recently, the story captivated the media in all corners of the sporting world. It didn’t seem to matter that A-Rod admitted to steroid use early in his career, making this milestone something of a farce, or that he ranks no higher than seventh on the all-time list of career home runs.
Compare the media coverage of that story to Saturday’s accomplishment by Hall of Fame jockey Russell Baze, horse racing’s all-time winningest jockey. Baze guided first-time starter Separate Forest to an 11-length win in the fourth race at Northern California’s Sonoma County Fair, his 11,000th career victory.
The National Thoroughbred Racing Association did send out a one-sentence "alert," stating:
"Jockey Russell Baze registered the 11,000th win of his career when he guided Separate Forest to victory in today’s 4th race at Santa Rosa (Sonoma County Fair)." The Paulick Report received no press releases from the Sonoma County Fair (in the last 20 years I don’t recall receiving any press releases from a Northern California racetrack about anything, so that’s no surprise). There were no photos distributed showing Baze in the winner’s circle holding up a big sign with "11,000 wins," and little coverage other than the industry trade publications (and Chuck Dybdal provided excellent coverage in Daily Racing Form).Perhaps if Baze was riding in New York or Southern California the accomplishment might have received some mainstream media coverage
http://en.wikipedia.org/wiki/Russell_Baze